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Starter Registration | Standard Registration | |
Brand Registration Cost | Free | $44 one-time fee |
Information Required |
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Total SMS/MMS Per Day | Up to 3,000/day to US, based on hard limit of 1,000/day to T-Mobile | Up to 200,000/day to T-Mobile based on Trust Score - see here |
MPS (Messages Per Day) | Up to 10.25 total (0.25 toward AT&T) - see here | Up to 225 toward major US networks, based on Trust Score - see here |
Starter Brand and Campaign
For smaller clients who send fewer than 3,000 SMS message segments and MMS a day to the United States, and use 5 or fewer Twilio long code phone numbers for that messaging. If a client meets both of these criteria, they qualify for Starter registration.
The 3,000 SMS segments and MMS per day threshold is based on a limit of 1,000 SMS segments and MMS per day to T-Mobile (incl. Sprint), and an assumption that T-Mobile/Sprint will be roughly one-third of your US message recipients. If you often send close to 3,000 SMS segments and MMS per day, you may wish to register for a Standard Brand to avoid hitting T-Mobile's daily limit.
Starter registration requires less customer data than Standard, and is free – there are no Brand and Campaign registration fees for Starter.
Frequently Asked Questions
How can I tell which package I am on?
You can review your 10DLC Profile, under your Organization Settings.