10DLC Campaign Registration

How to best classify and register your business for 10DLC

Ben Francis avatar
Written by Ben Francis
Updated over a week ago

πŸ‘‰ Register Your 10DLC Number πŸ‘ˆ

IMPORTANT UDPATE: All US-based businesses (with a US tax-ID registration) must classify their business for 10DLC compliance if they intend on using local numbers as of November 3, 2022.

From November 3, 2022, the Starter package is no longer supported. If you are a registered business in the United States, with a Tax ID (EIN), you are required to register for either a Low Volume Standard or a Standard 10DLC package. A Sole Proprietor package for hobbyists and sole proprietors who do not have an EIN is now available!

Register all of your 10DLC phone numbers now to avoid these penalties:

  • June 1, 2023: AT&T and T-Mobile will increase carrier fees for unregistered messages.

  • July 5, 2023: Gradual message blocking begins on US-bound messages.

  • After August 31, 2023: all messages sent from unregistered 10DLC phone numbers to US numbers will be blocked.


As spammers continue to leverage SMS for malicious campaigns such as phishing, the major telecom carriers are cracking down on 'unverified traffic' and as a result, businesses sending SMS traffic that is not verified (either for 10DLC or for toll-free number verification) will be subject to much higher carrier filtering and fees. Simply put, by not registering for SMS compliance, your messages may not get to their end destination and will cost you more than they have to.

Knowing that all businesses must register, how do I correctly register my SMS traffic?


Directly from the Organization Settings page in your Salesmsg account, you can create your business profile and register for SMS compliance.

  1. Create your business profile - the carriers will need to confirm who is sending messages from your Salesmsg numbers

    1. General info

      1. Business Name

      2. EIN or tax ID

      3. Business Address

    2. Business Info

      1. Business Type

      2. Industry

      3. URL

      4. Social Profiles

      5. Regions of operations

    3. Points of Contacts - which Salesmsg users (Owners and Admins) will be using these numbers

      1. Name

      2. Title

      3. Position (CEO, Founder, etc)

      4. Email

      5. Phone number (your contact number)

  2. Select a 10DLC package - Standard Low Volume, Standard or Sole Proprietor.

  3. πŸ‘‰ Register your campaign - select a use case that best fits how you'll be using SMS πŸ‘ˆ

    1. examples:

      • Account Notifications: Standard notifications for account holders and team members.
        ​ex: Hi {first name}, your account has a past-due balance. Please reply to reinstate your account.

      • Customer Care: All post-sale customer interactions such as technical support, reviews, and ongoing customer communication.
        ​ex: Hi {first name}, thanks for texting Salesmsg Support. To get started, could we please confirm the email on the account?

      • Delivery Notifications: Information about the status of the delivery of a product.
        ​ex: Hi {first name} Your order has been shipped. Following along with the tracking number here: ABCDE12345

      • Higher Education: Messages sent on behalf of colleges, universities, school districts, and other educational institutions.
        ​ex: Hi {first name}, the deadline for Fall semester enrollment is July 29th. Please reply ENROLL to this number to get connected with a student advisor.

      • Marketing: Promotional content such as sales and limited time offers
        ​ex: Hey {first name}, have you seen our latest product newsletter? We think you'll love our new keywords feature. Reply KEYWORD to learn more!

      • Political: Part of an organized effort to influence the decision-making of voting or political activity. Chat with our team to learn more about the requirements for political SMS.

    2. Describe your SMS use case: Tell us a little bit about why you're sending SMS. 20-50 words should be perfect. For example, here are some common use cases:

      • Information about the status of a delivery

      • Any authentication or account verification.

      • Promotional content such as sales and limited-time offers

      • Public service announcements to raise awareness about a given topic.

    3. Opt-In Description* - How are contacts approving they want to receive messages from your business?
      *One of the most important elements of SMS compliance. You cannot send outbound texts to customers who have not opted-in to receive SMS from your business

      • Web form submission - provide the URL

      • Order checkout - provide a sample of the checkout page

      • Appointment booking - provide a sample of the booking page

      • Inbound text to your Salesmsg number - explain which

    4. Sample messages - provide two samples of messages you'll send from your Salesmsg numbers. Pick messages that clearly reinforce the selected use case.

      πŸ’‘ Pro-tip: include the following elements in your first outbound messages

      1. Personalize with the contact's name {first name}

      2. Introduce the brand or company name

      3. Have a clear call-to-action - 'reply CONSULT to book a call'

      4. Include opt-out reminder - 'reply STOP to opt-out'

Frequently Asked Questions

  1. If I own multiple companies, do I need to register each one?
    Yes, if you have multiple brands, each with their own Salesmsg account, you will need to register each one for 10DLC compliance.

  2. How long does registration take?
    Registration varies slightly but business profile approval is typically delivered in less than 24 hours. For secondary vetting (10DLC Standard), please allow up to 72 hours for full approval.

  3. I operate a Canadian πŸ‡¨πŸ‡¦ business, should I register for 10DLC?
    If you are solely operating in Canada, you do not need to register for 10DLC. If you do operate within the US, then yes, you should register for 10DLC compliance for the number that interacts with US numbers.

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