What is Compliance in Salesmsg?
Compliance in Salesmsg refers to following the legal, carrier, and platform-specific rules that govern how businesses can send and receive messages and calls. These rules are in place to protect consumers from spam, fraud, and abuse—and to ensure that your business messages are delivered successfully and legally.
If your business uses text messaging or calling to communicate with leads or customers, you must follow strict regulations and carrier requirements. Salesmsg helps you stay compliant with:
U.S. A2P 10DLC regulations (for sending texts using local long code numbers)
TCPA (Telephone Consumer Protection Act)
CTIA Messaging Guidelines
Canadian Anti-Spam Law (CASL)
Opt-in/Opt-out requirements for recipients
How Salesmsg Helps You Stay Compliant
Salesmsg includes built-in features to help your business stay compliant, such as:
A2P 10DLC Campaign Registration
Required to send texts using local numbers in the U.S.
A2P 10DLC is a regulatory framework introduced by U.S. mobile carriers to legitimize and standardize A2P messaging using 10-digit long codes. It allows businesses to send compliant, high-volume text messages from local phone numbers.
To get started on learning more about 10DLC compliance and how to navigate your way through 10DLC compliance head to 👉 A2P 10DLC Master
To help make your registration for 10DLC a lot easier use the AI Compliance Checkr
that uses Salesmsg AI to analyze your 10DLC Submission and campaign details to analyze your chances of approval for 10DLC and what you can do to improve your compliance.
Opt IN and Opt OUT
HubSpot Workflow Opt-in / Opt-out Action, Manage the Opt-in/Opt-out status of your Contacts within HubSpot.
Double Opt-in
If you want your contacts to Opt-in via SMS before you begin your conversations, you can enable the Double Opt-in feature in your account to send our templated opt-in message.
This is an organization-wide feature that will apply to your entire team's settings and every contact will have to opt-in before you can start texting.
Opt OUT
Just like customers can opt-in by texting a certain keyword, they can also request to opt-out at any time by texting "STOP". At Salesmsg, we've made it easy for customers to opt-out, even if they make typos or use variations of the word "STOP". We've designed our system to recognize alternative phrases.
To get started on learning more about opt out handling and how to navigate your way through opt out handling head to 👉 SMS Opt-Out Compliance
Default Opt-Out Keywords |
Cancel |
Stop |
Stopall |
End |
Unsubscribe |
Quit |
Opt- IN
In order to lawfully send text messages to your contacts, it's essential to obtain their explicit written consent, signifying their agreement to receive your messages.
Find a set of our latest Opt-In guides below. Explore related article section for more info. 👉 SMS Opt-In Guides
Type | Description |
Compliance Language | Compliance language should appear directly beneath the phone field and not elsewhere on the page.
"I agree to receive recurring automated marketing text messages at the phone number provided. Msg & data rates may apply. Msg frequency varies. Reply HELP for help and STOP to cancel.
Privacy policy: https://mydomain.com/privacypolicy Terms & conditions: https://mydomain.com/terms |
Terms of Service | Provide the FULL URL to your terms of service. |
Privacy Policy | Provide the FULL URL to your privacy policy. |
Frequently Asked Questions
What does compliance mean in Salesmsg?
It’s about following legal, carrier, and industry rules so your messages are delivered safely and legally.
Why is compliance important?
It protects customers from spam and ensures your business avoids filtering, penalties, or blocked messages.
What is A2P 10DLC?
A U.S. system for sending texts with local numbers. Registration is required, and Salesmsg helps with tools like the AI Compliance Checkr.
What’s the difference between opt-in and opt-out?
Opt-in means a contact gives permission to receive texts. Opt-out means they choose to stop receiving texts.
How does Double Opt-in work?
Contacts confirm their consent by replying to a text before you can message them.
What keywords can customers use to opt out?
STOP, END, CANCEL, QUIT, UNSUBSCRIBE, and similar variations.
Do I need compliance language on forms?
Yes, it must appear under the phone number field and include links to your terms and privacy policy.
How does Salesmsg help me stay compliant?
With built-in tools for 10DLC registration, opt-in/out handling, Double Opt-in, and HubSpot workflow actions.