Salesmsg passes through wireless carrier fees charged by carriers on messages sent from toll-free numbers. We pass these fees to our customers with no markup. Please see the fee schedule below for both U.S. and Canadian carriers.
Unregistered traffic and Campaign registration fee increases
On June 1, 2023 T-Mobile and AT&T have increased per-message fees for unregistered long code messaging to users on their networks. See below for details. In addition, T-Mobile has also began imposing their one-time $50 Campaign activation fee for any new Campaign registrations (excluding Starter), effective March 1.
Following T-Mobile and AT&T raising fees for unregistered messages to encourage 10DLC registration, Verizon will increase its per-message rate on unregistered traffic, effective July 1, 2023.
Effective Date for Increase | Carrier | Outbound Message Type | Unregistered per-message fee |
June 1, 2023 | AT&T | SMS | $0.01 |
June 1, 2023 | AT&T | MMS | $0.015 |
June 1, 2023 | T-Mobile | SMS | $0.005 |
June 1, 2023 | T-Mobile | MMS | $0.014 |
July 1, 2023 | Verizon | SMS | $0.01 |
August 1, 2023 | T-Mobile | SMS | $0.006 |
August 1, 2023 | T-Mobile | MMS | $0.015 |
It is required to register now to benefit from improved deliverability and increased throughput in the new verified A2P 10DLC ecosystem. Please note that you will incur carrier fees corresponding to the quantity of messages you send.
A2P 10DLC Pricing and Fee's
There are three categories of fees associated with A2P 10DLC: Brand Registration Fees, Campaign Use Case Fee's, and Per-Message Carrier Fees.
All fees are charged by carriers as part of the A2P 10DLC system and are passed through by Salesmsg to our customers with no added cost. We also can't refund them for the same reason.
Brand Registration Fees
| Sole Proprietor | Low Volume Standard | Standard |
Information Required |
|
|
|
Brand registration fee (one time) | $4 | $4 | $4 |
Secondary vetting fee (one time) | - | - | $40 |
Monthly campaign fee (monthly recurring) | $2 | $1.5-$10 (depending on the use case type) | $1.5-$10 (depending on the use case type) |
Campaign verification fee (one time) | $15 | $15 | $15 |
Campaign Use Case Fee's
| Sole Proprietor Registration (Starter) | Low Volume mixed use case | Standard Registration | Special: Charity / 501(c)(3) | Special: Emergency Services |
Total SMS/MMS Per Day | $2/month | $1.50/month | $10/month | $3/month | $5/month |
The Campaign use case registration fee is billed at time of approval, then as a renewal fee for the same amount each month, unless the Campaign is deactivated/deleted.
Notice: As of March 1, 2022, the T-Mobile one-time $50 campaign activation fee for all Campaign types excluding Starter is in effect.
Carrier Fees
are also charged by carriers for A2P 10DLC messages sent to users on their networks. These fees are applied in addition to Salesmsg's standard US Messaging pricing.
🇺🇸 U.S. SMS Long Code Carrier Fee's
Registered traffic will receive a discount on carrier fee's while unregistered traffic will pay a penalty and suffer in deliverability.
Carrier | Received | Sent |
T-Mobile | $0.003 | $0.003 |
Sprint | $0.003 | $0.003 |
AT&T | N/A | $0.003 |
U.S. Cellular | N/A | $0.005 |
Verizon | N/A | $0.0025 |
🇺🇸 U.S. MMS Long Code Carrier Fee's
Carrier | Received | Sent |
T-Mobile | $0.01 | $0.01 |
Sprint | $0.01 | $0.01 |
AT&T | N/A | $0.005 |
U.S. Cellular | N/A | $0.005 |
Verizon | N/A | $0.0025 |
🇺🇸 U.S. SMS Toll-Free Carrier Fee's
Carrier | Received | Sent |
T-Mobile | $0.0025 | $0.0025 |
Sprint | $0.0025 | $0.0025 |
AT&T | N/A | $0.003 |
Verizon | N/A | $0.0025 |
U.S. Cellular | N/A | N/A |
🇺🇸 U.S. MMS Toll-Free Carrier Fee's
Carrier | Received | Sent |
T-Mobile | $0.01 | $0.01 |
Sprint | $0.01 | $0.01 |
AT&T | N/A | $0.005 |
Verizon | N/A | $0.005 |
U.S. Cellular | N/A | N/A |
🇨🇦 Canada SMS Long Code Carrier Fee's
Registered traffic will receive a discount on carrier fee's while unregistered traffic will pay a penalty and suffer in deliverability.
Carrier | Received | Sent |
Bell & Virgin | $0.0085 | $0.0085 |
Fido Solutions | N/A | $0.006 |
Freedom Mobile | N/A | $0.0045 |
Rogers | N/A | $0.0084 |
Telus | N/A | $0.0038 |
Videotron | N/A | $0.0055 |
🇨🇦 Canada MMS Long Code Carrier Fee's
Carrier | Received | Sent |
Bell & Virgin | $0.016 | $0.016 |
Freedom Mobile | N/A | $0.0091 |
Telus | N/A | $0.0076 |
Videotron | N/A | $0.0055 |
Rogers | N/A | $0.017 |
Frequently Asked Questions
Is it possible to predict the cost of these carrier fees ahead of time?
Since your unique contact list, message type (SMS/MMS), and message volume will determine the cost, it's difficult to predict additional cost. For most customers, the cost will be minimal.
If you wish to estimate the additional cost, here's a rough breakdown you can use.
Carrier | Average % of Subscribers |
AT&T | 23% |
T-Mobile | 27% |
Verizon | 26% |
Sprint | 10% |
Other Carriers | 14% |
How can I see the fees I've occurred?
You can download your invoices from your Billing Overview page. Carrier fees will be charged at the end of your monthly billing cycle, for annual plans every 30 days, or when accumulated fees greater than $100, whichever is earlier.
Are any fees refundable?
Both carrier fees and 10DLC setup (passthrough) fees are non-refundable.
How can I tell if I have registered traffic?
You can review your 10DLC Profile, under your Organization Settings.
Related Articles
Need Help? ✋🏻
Contact us on live chat or send an email to us at [email protected].