How do I register for A2P 10DLC with Salesmsg?
When you're ready to get your Salesmsg business number, you'll be prompted to select either a toll-free number or a new 10-Digit Long Code number (referred to as a 10DLC number - any phone number with a local area code).
If you choose to move forward with a local area code phone number, you'll be required to register and be approved for A2P 10DLC compliance.
In this guide, we'll go over step-by-step what you'll need to successfully submit your 10DLC registration with our new, streamlined compliance flow!
Salesmsg compliance page overview
Here's an overview of what you'll need to provide during the registration process:
Who you are (Your business or organization details)
The types of messages you intend to send (e.g. Account Notifications, Customer Care, Marketing, Mixed, etc.)
Your opt-in workflow (Where does an end-user go, and what steps do they take, in order to opt-in to receive texts from your business or organization)
AI Compliance Checkr
The AI Checker reviews your message content in real-time to help ensure compliance with 10DLC carrier rules. It rates your message as having a High, Medium, or Low chance of approval and offers clear steps to improve messages flagged as Medium or Low. Just click “Check with AI” to get instant feedback and boost deliverability.
To learn more click this link 👉 AI Compliance Checkr
Step 1: Register Your Business Profile
An Admin or Owner of the account can complete the Business Profile section in a few simple steps.
To start your Business Profile registration, navigate to the Compliance page, and under Business Profile, click Register.
2.1 Business Location
First, we'll need some basic information about your business: name, address - that sort of thing.
For the Business Location, select the country you want to send messages to:
Business Location selection interface showing country options
2.2 General Info
1. For the General Info, you can leverage the built-in company finder "Find Your Business" by searching for the EIN:
"Find Your Business" search field to quickly find your business
2. Alternatively, you can complete the General Info fields manually:
Manual entry form for business information
EIN: your Employer Identification Number
Business Name: the legal name of your business
Address Fields: Street address, city, state...etc.
We reccomend you to attach your EIN letter (IRS Form CP-575) on this page as well, and click Continue.
2.3 Business Info
In this step, we're taking a deeper dive into your business info. No sweat though, we're still keeping it simple.
Business Info form showing fields for business type, industry, etc
Business Type: How is your entity structured? This is more of a tax or accounting thing. If you're unsure, just select LLC.
Business Industry: the industry in which your business operates
Website URL - You'll need a valid website to register. If you don't have an official website and are using a Facebook page, then paste that URL here instead.
Social Media Profile (OPTIONAL) - Do you have a Facebook page, Instagram account, or Twitter? Add the URL here.
Business Regions of Operations - Where do you do business? If you have customers all around the world, go ahead and click all the boxes. Otherwise, just select the ones where your customers are primarily located.
2.4 People to Contact
We need to know who's in charge -- the big cheese, the boss, the leader.
Points of Contact form showing authorized representative fields
First and last name: of the authorized point of contact
Business Title - We're just making sure you're in a position to make important decisions. So, president, founder, executive, manager, or even boss are legit options.
Job Position - Pick CEO if you're unsure of your role.
Business email - the preferred email for the point of contact
Mobile Phone Number - the preferred phone number for the point of contact - Must be a valid mobile phone number - no VoIPs or landline phone numbers
Once you submit your Business Profile, it will be sent for review. Once your Business profile is "In Review" you can move onto Step 2: the 10DLC Brand & Campaign Registration step.
Step 2: Register Your Brand & Campaign Use Case
Once your Business Profile is in review, you're ready to register your Brand and Use Case Campaign!
Second step of Compliance process
2.1 Registering Your Campaign Use Case
The use case is why you're sending texts to your customers.
Campaign use case selection screen showing different options
1. Select a campaign use case from the available options:
Account Notifications
Customer Care
Delivery Notifications
Higher Education
Low Volume Mixed
Marketing
Mixed
2. Next, provide a Use Case Description. This tells the carriers what your business does or offers, and how the Use Case you selected applies to your business. Ex. "As a paper and office supplies wholesale company, we'll send Delivery Notifications to provide tracking, and updates on our customers' shipment."
Use Case Description text area with example
3. Provide two sample messages of the types of texts you'll be sending. You can also see a list of up to 10 outbound real messages you sent out to your contacts to select from:
Sample messages input fields with examples
💡 Pro tip: Use the following tips to craft sample messages that demonstrate you'll be adhering to SMS best practices:
a. Address people by name: You can use {first.name}
b. Sender ID: What business is being represented? "It's the Salesmsg team"
c. Call-to-action: Why are you sending the text? What's the action to be taken?
d. Opt-out verbiage: "Reply STOP to end" - should be included on all first outbound messages
4. Select your Opt-in method(s). This can be via Text (text-to-join Keyword), Online Form, Paper Form, or QR Code.
Opt-in method selection screen showing the four options
Note: The opt-in method is where your end-users initially provided their phone number and gave permission for your business to send them texts. Opt-in consent is a requirement.
5. Opt-In Method Description. This is how your end-users opt-in to receive text messages. Please describe where an end-user goes, and what steps they take in order to opt-in to receive texts from your business.
Opt-in method description text area
Note: You would need to provide separate image and information for each of your opt-in methods. If you are using a web form to collect SMS consent, your description should include the website URL that points to that web form.
Ex. "End users opt-in by visiting {Your Website URL Link HERE} and adding their phone number. They check a box agreeing to receive texts messages from {Your Business Name HERE}."
6. Provide images of what the opt-in looks like. This is where the end-user gives you their phone number and agrees to receive SMS from your business.
Opt-in image upload area
Note: This image should show your business name, a phone number field, the user consent, and the link to your Terms & Conditions and Privacy Policy.
User consent should state that the user agrees to receive the messages to the provided phone number and suggest an opt-out method.
7. Confirm that you don't send messages related to forbidden topics by reviewing the list and checking the confirmation box.
Forbidden topics confirmation
2.2 Selecting a 10DLC Package
There are two types of 10DLC Packages to choose from based on your anticipated daily usage:
Low Volume Standard Package | Standard Package |
You have a Tax ID (EIN) | You have a Tax ID (EIN) |
Less than 2,000 message segments* per day | More than 2,000 message segments* per day |
The daily message limit resets every day at midnight, Pacific Time | Higher throughput capacity |
$19.50 one-time fee | $61 one-time fee |
*1 message segment is considered a text of 160 characters or less
Package selection screen showing Low Volume Standard and Standard options with pricing
Registration steps are as follows:
Select either the Low Volume Standard Package ($19.50) or Standard Package ($61)
Then choose the business type (Private or Public)
If you choose a "Public" Business Type, you'll get a secondary option to input your Company Stock Ticker Symbol and the Stock exchange.
Not exactly sure which package to choose? Ask our customer support team on LIVE chat, and they can help determine which package is right for you.
2.3 Final step - Submit your application and payment!
Final submission screen with payment information
You'll see the fees associated with your registration. There will be one-time fees for registration and potentially recurring charges for your campaign use case fee. These are pass-through fees that carriers require.
Step 3: A2P 10DLC Registration Status
Okay, so…what's next? Thumb twiddling?
Here's the status: we have your information, and that's all we need. Now, we've just got to sit tight and wait for the carriers to receive, review, and move your information through their systems.
If at any point, you're curious about the status, feel free to check your Compliance page in Salesmsg for the latest update.
Status page showing pending review status
As long as you provided all relevant information on 1) Who you are 2) The types of messages you intend to send 3) Your opt-in workflow, your submission should go through within 5-7 business days - and in some cases, sooner!
Once Salesmsg and your Contacts' Carrier Networks review your information you will be provided a Trust Score you can reference on your Organization Settings. Your trust score is an indicator of how many messages you can send without worrying about Carrier Filtering.
Frequently Asked Questions
What exactly is A2P 10DLC?
A2P (application-to-person) messaging is the process of sending text messages from an application, like Salesmsg, via 10DLC (10-digit long code) phone numbers, otherwise known as a phone number with a local area code.
A2P 10DLC registration, means that your local phone number is registered through a third-party organization called The Campaign Registry (TCR). This compliance was started by the major carriers to help weed out spam sent by bad actors, while making sure legitimate businesses continue to get their messages delivered.
10DLC is the new norm, but we're committed to making sure you're set up for success. If you have questions on any part of this registration process, just let our Support team know by starting a live chat!
Do I have to register?
The long and short of it - Yes.
If you use an A2P platform like Salesmsg, and plan to send texts to U.S phone numbers from a local phone number, then it's absolutely a requirement.
Effective September 1st, 2023: all messages sent from unregistered or unapproved 10DLC phone numbers to U.S. phone numbers will be blocked, and your messages will fail, receiving error code (30034)
Only businesses and organizations that plan to text U.S. phone numbers from a local phone number, need to register for A2P 10DLC.
Are there any fees associated with Registering?
Yes, there are both one-time and monthly fees. Please refer to the chart below:
| Low Volume Standard | Standard |
Brand registration fee (one time) | $4.50 | $4.50 |
Secondary vetting fee (one time) | - | $41.50 |
Monthly campaign fee (monthly recurring) | $1.5-$10 (depending on the use case type) | $1.5-$10 (depending on the use case type) |
Campaign verification fee (one time) | $15 | $15 |
* Low Volume Mixed use cases support up to 2,000 SMS segments and MMS per day toward T-Mobile, and are given a lower message throughput (MPS) than other use cases, regardless of Trust Score.
Are 10DLC fees refundable?
Both carrier fees and 10DLC setup fees are passed through, and are non-refundable.
What types of campaigns and use cases are there?
There are the following types of campaigns:
Low Volume Mixed
Standard Campaign
Each campaign has several use cases that are supported by Salesmsg.
Standard Campaign Use Cases:
Campaign use case | Description |
Account Notifications | Notifications about the status of an account or related to being a part of an account |
Customer Care | Support, account management, and other avenues of customer interaction |
Delivery Notifications | Information about the status of a delivery |
Higher Education | Message campaigns from colleges, universities, and other education institutions |
Marketing | Promotional content such as sales and limited time offers |
Mixed | A campaign that covers multiple use cases such as Customer Care and Delivery Notifications. Note - mixed campaigns are likely to have lower throughput and a higher cost per message. |
Low Volume Mixed Use Case:
In addition to the standard "Mixed/Marketing" use case, there is a separate Campaign use case designated as "Low Volume Mixed". This use case is perfect for low daily message volume and throughput requirements. This option supports the same multiple use cases but has a lower monthly fee than a standard Campaign and is fixed at the lowest throughput tier below, regardless of your Trust Score.
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