Register for A2P 10DLC

Register your business, phone numbers, and campaign

David Stupek avatar
Written by David Stupek
Updated this week

  • After August 31, 2023: all messages sent from unregistered 10DLC phone numbers to US numbers will be blocked and you will receive an error code (30034)

10 Digit Long Code (10DLC) Registration

When you sign up for Salesmsg and register your account you're prompted to select either a toll-free number or a 10-digit long code number (aka a number with a local area code).

Should you select a phone number with a local area code, you will need to register that phone to let your contact's cellular carrier networks know two things:

1. Who are you?

2. What messages do you intend to send?

Step 1: Determine Your 10DLC Package

Firstly, who needs to register?

Everyone who is willing to send US-bound text messages. There are three 10DLC Package types. The one applicable to you depends on your business status and your daily usage as follows:

Low Volume Standard Package

Standard Package

  • You have a Tax ID (EIN)

  • Less than 2,000 messages per day

  • You have a Tax ID (EIN)

  • More than 2,000 messages per day

Not exactly sure? Don't worry! Ask our customer support team on LIVE chat and they can help you determine which package is right for you.

Step 2: Complete Your Business Profile

By completing Business Profile you will will have access to the compliance features offered by Salesmsg including A2P 10DLC.

You can complete your Business Profile in a few simple steps:

  1. Verify that you are logged into the Organization Owner Salesmsg account

  2. Click on Compliance and then under the Business Profile section click on Complete Your Profile

  3. You can leverage the built company finder by searching the legal name of your business. Alternatively, you can complete the fields manually

  4. Once you submit your Business Profile, it will be reviewed. Once your Business profile is "In Review" you can move into the 10DLC Brand & Campaign Registration step

2.1 General Information

First off, we'll need some basic information about your business; name, address, and that sort of thing.

  • Find Your Business: use this field to look up your business by its legal name

  • Business Name: the legal name of your business

  • EIN: your Employer Identification Number. Don't have one? Learn how you can get your EIN here.

  • Address Fields: Street address, city, state...etc.

2.2 Business Information

In this step, we're taking a deeper dive into your business info. No sweat though, we're still keeping it simple.

  • Business Type: How is your entity structured? This is more of a tax or accounting thing. If you're unsure, just select LLC.

  • Business Industry: the industry your business operates in

  • Website URL - You'll need a website to register. If you don't have an official website and are using a Facebook page, then paste that URL here instead.

  • Social Media Profile - Do you have a Facebook page, Instagram account, or Twitter? Add the URL here. If you don't have one, go ahead and spin one up real quick.

  • Business Regions of Operations - Where do you do business? If you have customers all around the world, go ahead and click all the boxes. Otherwise, just select the ones where your customers are primarily located.

2.3 Points of Contact

We need to know who's in charge -- the big cheese, the boss, the leader. You can add up to two people here.

  1. First and last name: of the authorized point of contact

  2. Business Title - We're just making sure you're in a position to make important decisions. So, president, founder, executive, manager, or even boss are legit options.

  3. Job Position - Pick CEO if you're unsure of your role. It looks good on a resume.

  4. Email - the preferred email for the point of contact

  5. Phone Number - the preferred phone number for the point of contact

Note: you can add a second authorized representative if needed.

Step 3: Register Your Brand & Campaign Use Case

3.1 Select a 10DLC Package

Start by selecting the 10DLC package you want to register for. We recommend the Standard package if you need a higher daily message limit and higher throughput.

Note: if you send or plan on sending more than 2,000 messages per day from local numbers then you will need to apply for a Standard package by default.

Low Volume Standard Package Registration

If your company plans to send less than 2,000 messages per day, your option is to choose Low Volume Standard Package. Registration steps will be the following:

  1. Select the Low Volume Standard Package and Choose the Business Type

  2. Select Campaign Use Case and populate Use Case description

  3. Provide examples of sample messages that you are going to send. You can also see a list of up to 10 outbound real messages you sent out to your contacts to select from:

    💡 Pro tip Use these tips to craft a sample messages to demonstrate you'll be adhering to SMS best practices:

    1. Address people by name: You can use {first.name}

    2. Sender ID: What business is being represented? "It's the Salesmsg team"

    3. Call-to-action: Why are you sending the text? What's the action to be taken?

    4. Opt-out verbiage: "Reply STOP to end" - should be included on all first outbound messages

  4. Choose Opt-in method(s). That can be Text, Online Form, Paper Form, or QR Code.

  5. Describe Opt-in method that you use:
    If you are using a web form to collect consent, paste the URL to that form.

    Describe how consent is collected: "Online webform completion at this URL: ..."

  6. Populate Opt-in text/images/online form/QR. Add the image that shows the way your customers opt into your messages. It should include the user's number filed, user consent, the link to your Terms & Conditions, and Privacy Policy in the footer. User consent should state that the user agrees to receive the messages to the provided phone number and suggest an opt-out method.

  7. Submit your application

Standard Package Registration

If your company plans to send more than 2,000 messages per day, your option is to choose Standard Package. Registration steps will be the following:

  1. Select the Standard Package and Choose the Business Type

  2. Select Campaign use case and populate Use Case description

  3. Provide examples of sample messages

  4. Choose Opt-in method(s)

  5. Describe Opt-in method that you use

  6. Populate Opt-in text/images/online form/QR

  7. Submit your application

Sole Proprietor Package Registration

Sole Proprietor Package is ideal for hobbyists, you can apply for this package if you don't have EIN. Registration steps will be the following:

3.2 Select a Campaign Use Case

We've saved the best for last. This is an important one, but don't stress. The simple question we're asking is, why do you use SMS?

Use Case, Use Case Description - Tell us a little bit about why you're sending SMS. 20-50 words should be perfect. For example, here are some common use cases:

  • Information about the status of a delivery

  • Any authentication or account verification.

  • Promotional content such as sales and limited-time offers

  • Public service announcements to raise awareness about a given topic.

If unsure, we encourage users to check out the FAQ section for more info on the Use Case type.

Opt-in Description: a short description of the process followed by your customers to opt-in to receive text messages from you. For example, users may submit a form on your website and agree to be contacted through text messaging.

Sample Messages - To prevent filtering, carriers want to know the content of your messages. Write a sample message here!

  1. Example: Hey, your new sneakers from Super Sneak have been loaded on the truck and are out for delivery. Expected arrival: before 9 PM central time.

  2. Example: Flash sale at Super Sneak. Everything is super slashed to 50% off! Place your order in the next 24 hours and use SNEAKSALE discount code.

Terms & Privacy: Just a simple checkbox and you're finished. Pour yourself a drink, put up your feet, and think about how cool. you are.

Step 4: A2P 10DLC Registration Status

Okay, so…what’s next? Thumb twiddling?

Here’s the status: we have your information, and that’s all we need. Now, we’ve just got to sit tight and wait for the carriers to receive, process, and move your information through their systems.

Check back here every few days to see if there’s any movement. And if you have any questions, just let us know! Text, call, message, or send smoke signals.

(Maybe not smoke signals. Pollution and forest fires and that kind of thing.)

Once Salesmsg and your Contacts' Carrier Networks review your information you will be provided a Trust Score you can reference on your Organization Settings. Your trust score is an indicator of how many messages you can send without worrying about Carrier Filtering.


Frequently Asked Questions

Are there any fees associated with Registering?

  • Sole Proprietor Brand Fee: $4 one-time registration fee

  • Low Volume Standard Brand Fee: $4 one-time registration fee

  • Standard Brand Fee: $44 one-time registration fee (includes
    Secondary Vetting for A2P 10DLC)

  • A2P campaign use case registration fees:

Sole Proprietor

Low Volume Standard

Standard

Brand registration fee (one time)

$4

$4

$4

Secondary vetting fee (one time)

-

-

$40

Monthly campaign fee (monthly recurring)

$2

$1.5-$10 (depending on the use case type)

$1.5-$10 (depending on the use case type)

Campaign verification fee (one time)

$15

$15

$15

* Low Volume Mixed use cases support up to 2,000 SMS segments and MMS per day toward T-Mobile, and are given a lower message throughput (MPS) than other use cases, regardless of Trust Score.

Are 10DLC fees refundable?

Both carrier fees and 10DLC setup (passthrough) fees are non-refundable.

Do I have to register?

If you're going to use a Salesmsg with a local area code phone number to send SMS messages in the US, then you will be required to register.

What are the available types of campaigns and use cases available?

There are the following types of campaigns:

  • Low Volume Mixed

  • Standard Campaign

  • Sole Proprietor Campaign

Each has a number of available use cases supported by Salesmsg.

Standard Campaign Use Cases

Campaign use case

Description

Account Notifications

Notifications about the status of an account or related to being a part of an account

Customer Care

Support, account management, and other avenues of customer interaction

Delivery Notifications

Information about the status of a delivery

Higher Education

Message campaigns from colleges, universities, and other education institutions

Marketing

Promotional content such as sales and limited time offers

Mixed

A campaign that covers multiple use cases such as Customer Care and Delivery Notifications. Note - mixed campaigns are likely to have lower throughput and a higher cost per message.

Low Volume Mixed Use Case

In addition to the standard "Mixed/Marketing" use case, there is a separate Campaign use case designated as "Low Volume Mixed". This use case is perfect for low daily message volume and throughput requirements. This option supports the same multiple use cases but has a lower monthly fee than a standard Campaign and is fixed at the lowest throughput tier below, regardless of your Trust Score.

Sole Proprietor Campaign Use Case

Sole Proprietor package registration is now available for individuals or small businesses without an EIN sending low-volume messaging. Sole proprietor package is limited to 1 Campaign, 1 phone number per Campaign, and a throughput limit of 1 MPS. Campaign registrations have a one-time $15 Campaign vetting fee and a re-occurring monthly fee.


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