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SMS, MMS, and A2P 10DLC Carrier Fees

U.S. and Canadian carriers apply small surcharges to messages sent from local and toll-free numbers.

David Stupek avatar
Written by David Stupek
Updated over a week ago

πŸ‘‰ Register Your 10DLC Number πŸ‘ˆ


Salesmsg passes through wireless carrier fees charged by carriers on messages sent from toll-free numbers. We pass these fees to our customers with no markup. Please see the fee schedule below for both U.S. and Canadian carriers.


Unregistered traffic and Campaign registration fees

On September 1, 2023 all carrier networks in the United States require A2P 10DLC Registration for messages that are sent from tools like Salesmsg to mobile numbers in the United States. See below for details. In addition, T-Mobile has also began imposing their one-time $50 Campaign activation fee for any new Campaign registrations (excluding Starter), effective March 1.


A2P 10DLC Pricing and Fee's

There are three categories of fees associated with A2P 10DLC: Brand Registration Fees, Campaign Use Case Fee's, and Per-Message Carrier Fees.

All fees are charged by carriers as part of the A2P 10DLC system and are passed through by Salesmsg to our customers with no added cost. We also can't refund them for the same reason.

Brand Registration Fees

Low Volume Standard

Standard

Information Required

  • Business information

  • Industry

  • Website

  • US EIN Number

  • Business information

  • Industry

  • Website

  • US EIN Number

Brand registration fee (one time)

$4

$4

Secondary vetting fee (one time)

-

$40

Monthly campaign fee (monthly recurring)

$1.5-$10 (depending on the use case type)

$1.5-$10 (depending on the use case type)

Campaign verification fee (one time)

$15

$15

Campaign Use Case Fee's

Low Volume mixed use case

Standard Registration

Special: Charity / 501(c)(3)

Special: Emergency Services

Total SMS/MMS Per Day

$1.50/month

$10/month

$3/month

$5/month

The Campaign use case registration fee is billed at time of approval, then as a renewal fee for the same amount each month, unless the Campaign is deactivated/deleted.

Notice: As of March 1, 2022, the T-Mobile one-time $50 campaign activation fee for all Campaign types excluding Starter is in effect.


Carrier Fees

Are also charged by carriers for A2P 10DLC messages sent to users on their networks. These fees are applied in addition to Salesmsg's standard US Messaging pricing.


πŸ‡ΊπŸ‡Έ U.S. SMS Long Code Carrier Fee's

Registered traffic will receive a discount on carrier fee's while unregistered traffic will pay a penalty and suffer in deliverability.

Carrier

Received

Sent

T-Mobile

$0.003

$0.003

Sprint

$0.003

$0.003

AT&T

N/A

$0.003

U.S. Cellular

N/A

$0.005

Verizon

N/A

$0.0025

πŸ‡ΊπŸ‡Έ U.S. MMS Long Code Carrier Fee's

Carrier

Received

Sent

T-Mobile

$0.01

$0.01

Sprint

$0.01

$0.01

AT&T

N/A

$0.005

U.S. Cellular

N/A

$0.005

Verizon

N/A

$0.0025

πŸ‡ΊπŸ‡Έ U.S. SMS Toll-Free Carrier Fee's

Carrier

Received

Sent

T-Mobile

$0.0025

$0.0025

Sprint

$0.0025

$0.0025

AT&T

N/A

$0.003

Verizon

N/A

$0.0025

U.S. Cellular

N/A

N/A

πŸ‡ΊπŸ‡Έ U.S. MMS Toll-Free Carrier Fee's

Carrier

Received

Sent

T-Mobile

$0.01

$0.01

Sprint

$0.01

$0.01

AT&T

N/A

$0.005

Verizon

N/A

$0.005

U.S. Cellular

N/A

N/A


πŸ‡¨πŸ‡¦ Canada SMS Long Code Carrier Fee's

Registered traffic will receive a discount on carrier fee's while unregistered traffic will pay a penalty and suffer in deliverability.

Carrier

Received

Sent

Bell & Virgin

$0.0085

$0.0085

Fido Solutions

N/A

$0.006

Freedom Mobile

N/A

$0.0045

Rogers

N/A

$0.0084

Telus

N/A

$0.0038

Videotron

N/A

$0.0055

πŸ‡¨πŸ‡¦ Canada MMS Long Code Carrier Fee's

Carrier

Received

Sent

Bell & Virgin

$0.016

$0.016

Freedom Mobile

N/A

$0.0091

Telus

N/A

$0.0076

Videotron

N/A

$0.0055

Rogers

N/A

$0.017


Frequently Asked Questions

Is it possible to predict the cost of these carrier fees ahead of time?

Since your unique contact list, message type (SMS/MMS), and message volume will determine the cost, it's difficult to predict additional cost. For most customers, the cost will be minimal.

If you wish to estimate the additional cost, here's a rough breakdown you can use.

Carrier

Average % of Subscribers

AT&T

23%

T-Mobile

27%

Verizon

26%

Sprint

10%

Other Carriers

14%

How can I see the fees I've occurred?

You can download your invoices from your Billing Overview page. Carrier fees will be charged at the end of your monthly billing cycle, for annual plans every 30 days, or when accumulated fees greater than $100, whichever is earlier.

Are any fees refundable?

Both carrier fees and 10DLC setup (passthrough) fees are non-refundable.

How can I tell if I have registered traffic?

You can review your 10DLC Profile, under your Organization Settings.
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