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10 Digit Long Code (10DLC) Registration

When you sign up for Salesmsg and register your account you're prompted to select either a toll-free number or a 10 digit long code number (aka a number with a local area code).



Should you select a phone number with a local area code, you will need to register that phone to let your contacts cellular carrier networks know two things:

1. Who are you?

2. What messages do you intend to send?

Step 1: Determine Your 10DLC Package

Firstly, who needs to register?

Technically everyone, but there are two 10DLC Package types, and the one applicable to you depends on your usage as follows: Starter and Standard.

Starter Package

Standard Package

Less than 3000 messages per day

AND

5 or less local 10-digit long codes

More than 3000 messages per day

OR

More than 5 local 10-digit long codes

Not exactly sure? Don't worry! Ask our customer support team on LIVE chat and they can help you determine which package is right for you.

Step 2: Register Your Brand

Starter Package

If your business falls under the carrier's Starter guidelines...

Good news! Salesmsg has already completed the registration process on your behalf.

No further action is required at this time.

Check Your 10DLC Status

Check your status and if it shows as Approved, then you have been officially registered.

If you do not see Approved, then please connect with our support team to assist you.

Standard Package

If your business falls under the carrier's Standard guidelines...

You will need to provide Salesmsg your business information so we can submit it to the carriers for approval. After you submit your profile we will send this to the carriers to get approved.

Standard Package

If your SMS volume or amount of phone numbers exceeds the limits above we'll need you to register as described below.

  1. Verify that you are logged into the Organization Owner Salesmsg account

  2. Open Settings, and find Organization Settings.

  3. On the Organization Settings page, locate the "10DLC Profile" section

  4. If you don't have a status listed or only have "Starter" for your "type of profile", select the "Register for standard" button.

Filling out & Submitting the registration forms

Let's take a close look at all five steps of this form:

  1. General Information: First off, we'll need some basic information about your business -- name, address, that sort of thing.

  2. Business Information: In this step, we're taking a deeper dive into your business info. No sweat though, we're still keeping it simple.

    1. Business Type - How is your entity structured? This is more of a tax or accounting thing. If your'e unsure, just select LLC.

    2. Business Industry

    3. Business Registration ID Type - Do you have a business license number, tax code, or EIN? If so, that's the number we're looking for. If not, you can snag a DUNS number for free. It takes about sixty seconds. Visit here to complete the process, then come back.

    4. Website URL - You'll need a website to register. If you don't have an official website and are using a Facebook page, then paste that URL here instead.

    5. Social Media Profile - Got a Facebook page, Instagram account, or Twitter? Add the URL here. If you don't have one, go ahead and spin one up real quick.

    6. Business Regions of Operations - Where do you do business? If you have customers all around the world, go ahead and click all the boxes. Otherwise, just select the ones where your customers are primarily located.

  3. Points of Contact: You're almost to the finish line. We need to know who's in charge -- the big cheese, the boss, the leader. You can add up to two people here.

    1. First & Last Name

    2. Business Title - We're just making sure you're in a position to make important decisions. So, president, founder, executive, manager, or even boss are legit options.

    3. Job Position - Pick CEO if you're unsure of your role. It looks good on a resume.

    4. Email - the preferred email for the point of contact

    5. Phone Number - the preferred phone number for the point of contact

  4. Campaign Details: We've saved the best for last. This is an important one, but don't stress. The simple question we're asking is, why do you use SMS?

    1. Campaign Type

      1. Basic / Unregistered - Absolutely clueless as to what you're going to use SMS for? This is your option. Please note. This is considered "high risk," and will negatively impact your trust score. We advise against using it.

      2. Declared use case - You know what you're going to send -- customer notifications, other programmed workflows, etc. Pick this one if your SMS notifications are strictly for programmatic uses like delivery updates or confirmation codes.

      3. Mixed / Marketing Use Case - This is for everyone else, and that's most people. If you're unsure of what to select, please choose this option. This option includes everything from the declared use case above to marketing messages and everything in between.

    2. Use Case, Use Case Description - Tell us a little bit about why you're sending SMS. 20-50 words should be perfect. For example, here are some common use cases:

      1. Information about the status of a delivery

      2. Any authentication or account verification.

      3. Promotional content such as sales and limited time offers

      4. Public service announcement to raise awareness about a given topic.

    3. We encourage users to check out this Cheat Sheet to understand use cases & campaign types

    4. Sample Message 1 - To prevent filtering, carriers want to know the content of your messages. Write a sample message here!

      1. Example: Hey, your new sneakers from Super Sneak have been loaded on the truck and are out for delivery. Expected arrival: before 9 PM central time.

      2. Example: Flash sale at Super Sneak. Everything is super slashed to 50% off! Place your order in the next 24 hours and use SNEAKSALE discount code.

        Screenshot on 2021-05-04 at 16-53-07.png
  5. Terms & Privacy: Just a simple checkbox and you're finished. Pour yourself a drink, put up your feet, and think about how cool. you are.

    Screenshot on 2021-05-04 at 16-53-16.png

Okay, so…what’s next? Thumb twiddling?

Here’s the status: we have your information, and that’s all we need. Now, we’ve just got to sit tight and wait for the carriers to receive, process, and move your information through their systems.

Check back here every few days to see if there’s any movement. And if you have any questions, just let us know! Text, call, message, or send smoke signals.

(Maybe not smoke signals. Pollution and forest fires and that kind of thing.)

Once Twilio and your Contacts' Carrier Networks review your information you will be provided a Trust Score you can reference on your Organization Settings. Your trust score is an indicator of how many messages you can send without worrying about Carrier Filtering.


Frequently Asked Questions

Are there any fees associated with Registering?

  • Starter Brand registration fee: $0

  • Standard Brand registration fee: $44

  • Campaign Use Case registration fees: $2-$10

Campaign use case type

Cost

Standard

$10/month

Low-volume* mixed use case

$2/month

Starter

$0/month

Starting October 1, 2021, T-Mobile will begin charging a one-time $50 campaign activation fee for each newly registered campaign (not including Starter campaigns). The threshold for "low volume" is fewer than 500 messages per day, or approx. 15,000 messages per month.

Do I have to register?

If you're going to use a Salesmsg with a local area code phone number to send SMS messages in the US, then you will be required to register. If you don't meet standard registration criteria you won't need to register yourself we'll do it on your behalf.

What are the available types of campaigns and use cases available?

There are two types of campaigns:

  • Standard Campaign

  • Special Campaign

Each has a number of available use cases

Standard Campaign Use Cases

Campaign use case

Description

2FA

Any authentication or account verification such as OTP

Account Notifications

Notifications about the status of an account or related to being a part of an account

Customer Care

Support, account management, and other avenues of customer interaction

Delivery Notifications

Information about the status of a delivery

Fraud Alert Messaging

Messaging about potentially fraudulent activity such as spending alerts

Higher Education

Message campaigns from colleges, universities, and other education institutions

Marketing

Promotional content such as sales and limited time offers

Mixed

A campaign that covers multiple use cases such as Customer Care and Delivery Notifications. Note - mixed campaigns are likely to have lower throughput and a higher cost per message.

Polling and voting

For conducting polling and voting, such as customer surveys. Not for political use.

Public Service Announcement

PSAs to raise audience awareness about a given topic

Security Alert

Notification of a compromised system (software or hardware related)

Special Campaign Use Cases

Currently, two use cases for special campaigns are available.

Use Case

Description

Examples

Currently Available for Registration?

Charity / 501(c)(3) Nonprofit

Communications from a registered Charity / 501(c)(3) Nonprofit aimed at providing help and raising money for those in need. Limited to 501(c)(3) nonprofits.

A food bank registered as a 501(c)(3) sending out appointment reminders to program beneficiaries.

Political

Part of an organized effort to influence decision-making of a specific group.

A political organization sending text messages encouraging voters to vote for a specific candidate in a federal election.

501(c)(4), 501(c)(5), 501(c)(6) - Yes


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