As of September 1, 2023, any business looking to send SMS to customers in the United States must register for some version of SMS compliance. For those businesses looking to use local phone numbers, this means registering for 10DLC.
As a part of 10DLC registration, businesses select which 10DLC package makes the most sense for their needs, but what happens when we need to send more texts? Good problem to have! We can help.
Which 10DLC package is right for me?
The first thing to determine is the volume of texts you'll be sending:
Differences between the Low Volume Standard, and Standard package:
Starting August 1, 2025, Salesmsg customers will see slight increases in 10DLC registration costs due to fee adjustments from TCR (The Campaign Registry). Brand registration fees will rise from $4.00 to $4.50, while Standard brand vetting costs will increase from $40.00 to $41.50 per vetting. Additionally, Salesmsg maintains a one-time $15 campaign vetting fee, with all collected fees being transferred to their partners to cover the regulatory and processing requirements for 10DLC compliance. If you have already completed the compliance process, these changes will not affect you.
| Low Volume Standard | Standard |
Information Required |
|
|
Brand registration fee (one time) | $4.50 | $4.50 |
Secondary vetting fee (one time) | - | $41.5 |
Monthly campaign fee (monthly recurring) | $1.5-$10 (depending on the use case type) | $1.5-$10 (depending on the use case type) |
Campaign verification fee (one time) | $15 | $15 |
Total SMS/MMS Per Day | Up to 2,000 credits/day to US on T-Mobile | Up to 200,000 credits/day *
based on Trust Score |
MPS (Messages Per Sec) Throughput Toward US | 3.75 toward major US networks - see here | Up to 225 toward major US networks, based on Trust Score - see here |
Limits Exceeded - Upgrade Button Below
If you've seen this warning in your Salesmsg account, this means your daily SMS volume has exceeded the carrier limits of your current 10DLC package. Not to worry, we've made this process as easy as possible. Here's how to upgrade:
Initiate the Upgrade Request:
Begin by submitting a compliance upgrade request through Salesmsg. This request includes secondary vetting by carriers, which is a mandatory step for approval.
An upgrade requires a one-time fee of $41.50, which is directly submitted to carriers for this vetting process.
Wait for Processing and Approval:
Once your request is submitted, it will take about 2 business days for the carriers to complete the compliance check and approve your messaging limit upgrade. During this period, your messaging limits will remain capped at the current daily threshold of 2,000 messages.
Approval and Increased Limit:
Upon approval, your messaging limits will be increased as per the new compliance level guidelines, and you can begin messaging with fewer restrictions.
➡️ Submit your SMS compliance upgrade by clicking here! ⬅️
Costs of Upgrading the 10DLC Compliance Package
One-Time Fee: A $41.50 mandatory fee is required for the secondary vetting step.
Ongoing Monthly Fees: There are no changes to your existing monthly carrier fees for SMS. The only change after completing the upgrade is an increased daily messaging capacity.
Alternative Options for Upgrading Messaging Capacity
If upgrading the 10DLC compliance package does not meet your needs, consider these alternatives:
Toll-Free Numbers:
Switch to a Toll-Free number for your business messaging needs. Toll-Free numbers generally have fewer limitations regarding the number of messages you can send daily.
Submit a Toll-Free verification request, and once approved, you can begin messaging without the restrictions tied to local phone numbers.
Local Number Upgrade:
If you'd prefer to retain your existing local number, proceed with the 10DLC upgrade process outlined in the steps above.
What are the available types of campaigns and use cases available?
The following are the types of campaigns:
Low Volume Mixed
Standard Campaign (Recommended)
Each campaign has a number of available use cases supported by Salesmsg.
Standard Campaign Use Cases
Campaign use case | Description |
Account Notifications | Notifications about the status of an account or related to being a part of an account |
Customer Care | Support, account management, and other avenues of customer interaction |
Delivery Notifications | Information about the status of a delivery |
Higher Education | Message campaigns from colleges, universities, and other educational institutions |
Marketing | Promotional content such as sales and limited-time offers |
Mixed | A campaign that covers multiple use cases such as Customer Care and Delivery Notifications. Note - mixed campaigns are likely to have lower throughput and a higher cost per message. |
Low Volume Mixed Use Case
In addition to the standard "Mixed/Marketing" use case, there is a separate Campaign use case designated as "Low Volume Mixed". This use case is perfect for low daily message volume and throughput requirements. This option supports the same multiple use cases but has a lower monthly fee than a standard Campaign and is fixed at the lowest throughput tier below, regardless of your Trust Score.
Sole Proprietor Campaign Use Case
Sole Proprietor package registration is now available for individuals or small businesses without an EIN sending low-volume messaging. Sole proprietor package is limited to 1 Campaign, 1 phone number per Campaign, and a throughput limit of 1 MPS. Campaign registrations have a one-time $15 Campaign vetting fee and a recurring monthly fee.
Frequently Asked Questions
Do I need to upgrade my 10DLC package if I only exceeded the limit once?
If you don't anticipate exceeding more than 2,000 message segments consistently, then it's up to you if you'd like to upgrade your 10DLC package.
However it's worth noting, that when you do exceed your package limits, the carriers may charge higher carrier fees for those messages, which those fees are then passed on to you.
Need Help? ✋🏻
Contact us on live chat or send an email to us at [email protected].