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10DLC Limits Exceeded - How to Upgrade
10DLC Limits Exceeded - How to Upgrade

What to do when you exceed your daily SMS limits on your 10DLC package

Kaitlin Rust avatar
Written by Kaitlin Rust
Updated over a week ago

As of September 1, 2023, any business looking to send SMS to customers in the United States must register for some version of SMS compliance. For those businesses looking to use local phone numbers, this means registering for 10DLC.

As a part of 10DLC registration, businesses select which 10DLC package makes the most sense for their needs but what happens when we need to send more? Good problem to have! We can help.

Sole Proprietor

Low Volume Standard


Information Required

  • First and Last name

  • Phone Number

  • Email Address

  • Business information

  • Industry

  • Website

  • US EIN Number

  • Business information

  • Industry

  • Website

  • US EIN Number

Brand registration fee (one time)




Secondary vetting fee (one time)




Monthly campaign fee (monthly recurring)


$1.5-$10 (depending on the use case type)

$1.5-$10 (depending on the use case type)

Campaign verification fee (one time)




Total SMS/MMS Per Day

Up to 3,000 credits/day

hard limit of 1,000/day to T-Mobile

Up to 2,000 credits/day to US on T-Mobile

Up to 200,000 credits/day *

based on Trust Score

MPS (Messages Per Sec) Throughput Toward US

1 (0.25 toward AT&T) - see here

3.75 toward major US networks - see here

Up to 225 toward major US networks, based on Trust Score - see here

Limits Exceeded

If you've seen this warning in your Salesmsg account, this means your daily SMS volume has exceeded the carrier limits of your current 10DLC package. Not to worry, we've made this process as easy as possible to submit to the Salesmsg Customer Support team to request the upgrade to 10DLC as soon as possible.

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What are the available types of campaigns and use cases available?

There are the following types of campaigns:

  • Low Volume Mixed

  • Standard Campaign (Recommended)

  • Sole Proprietor Campaign

Each has a number of available use cases supported by Salesmsg.

Standard Campaign Use Cases

Campaign use case


Account Notifications

Notifications about the status of an account or related to being a part of an account

Customer Care

Support, account management, and other avenues of customer interaction

Delivery Notifications

Information about the status of a delivery

Higher Education

Message campaigns from colleges, universities, and other educational institutions


Promotional content such as sales and limited-time offers


A campaign that covers multiple use cases such as Customer Care and Delivery Notifications. Note - mixed campaigns are likely to have lower throughput and a higher cost per message.

Low Volume Mixed Use Case

In addition to the standard "Mixed/Marketing" use case, there is a separate Campaign use case designated as "Low Volume Mixed". This use case is perfect for low daily message volume and throughput requirements. This option supports the same multiple use cases but has a lower monthly fee than a standard Campaign and is fixed at the lowest throughput tier below, regardless of your Trust Score.

Sole Proprietor Campaign Use Case

Sole Proprietor package registration is now available for individuals or small businesses without an EIN sending low-volume messaging. Sole proprietor package is limited to 1 Campaign, 1 phone number per Campaign, and a throughput limit of 1 MPS. Campaign registrations have a one-time $15 Campaign vetting fee and a recurring monthly fee.

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