Starting August 1, 2025, Salesmsg customers will see slight increases in 10DLC registration costs due to fee adjustments from TCR (The Campaign Registry). Brand registration fees will rise from $4.00 to $4.50, while Standard brand vetting costs will increase from $40.00 to $41.50 per vetting. Additionally, Salesmsg maintains a one-time $15 campaign vetting fee, with all collected fees being transferred to their partners to cover the regulatory and processing requirements for 10DLC compliance. If you have already completed the compliance process, these changes will not affect you.
| Sole Proprietor | Low Volume Standard | Standard |
Information Required |
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Brand registration fee (one time) | $4 | $4.50 | $4.50 |
Secondary vetting fee (one time) | - | - | $41.5 |
Monthly campaign fee (monthly recurring) | $2 | $1.5-$10 (depending on the use case type) | $1.5-$10 (depending on the use case type) |
Campaign verification fee (one time) | $15 | $15 | $15 |
Total SMS/MMS Per Day | Up to 3,000/day to US, based on hard limit of 1,000/day to T-Mobile | Up to 6,000/day to US | Up to 200,000/day to US |
MPS (Messages Per Sec) Throughput Toward US | 1 (0.25 toward AT&T) - see here | 3.75 toward major US networks - see here | Up to 225 toward major US networks, based on Trust Score - see here |
Sole Proprietor Brand and Campaign
Sole Proprietor package is dedicated for smaller clients who send fewer than 3,000 SMS message segments and MMS a day to the United States, and use 1 long code phone number for that messaging. If a client meets both of these criteria, they qualify for Sole Proprietor registration.
The 3,000 SMS segments and MMS per day threshold is based on a limit of 1,000 SMS segments and MMS per day to T-Mobile (incl. Sprint), and an assumption that T-Mobile/Sprint will be roughly one-third of your US message recipients. If you often send close to 3,000 SMS segments and MMS per day, you may wish to register for a Standard Brand to avoid hitting T-Mobile's daily limit.
Sole Proprietor registration requires less customer data than Standard.
Frequently Asked Questions
How can I tell which package I am on?
You can review your 10DLC Profile, under your Organization Settings.
Are any 10DLC fees refundable?
Both carrier fees and 10DLC setup (passthrough) fees are non-refundable.
Need Help? ✋🏻
Contact us on live chat or send an email to us at [email protected].