In order to lawfully send text messages to your contacts, it's essential to obtain their explicit written consent, signifying their agreement to receive your messages. Utilizing SMS keywords is a common method to gain this specific consent, where individuals text a particular word to opt-in for messages.
Keyword Compliance Checklist
You might have encountered this practice when a company prompts you to text a specific word to their number (e.g., "Text ALERTS to 888-343-3434").
To establish keyword compliance, follow these straightforward steps:
Type | Description |
Compliance Language | Compliance language should appear directly beneath the phone field and not elsewhere on the page.
"I agree to receive recurring automated marketing text messages at the phone number provided. Consent is not a condition to purchase. Msg & data rates may apply. Msg frequency varies. Reply HELP for help and STOP to cancel. View our Terms of Service and Privacy Policy." |
Terms of Service | Provide a direct link to your terms of service. |
Privacy Policy | Provide a direct link to your privacy policy. |