In order to lawfully send text messages to your contacts, it's essential to obtain their explicit written consent, signifying their agreement to receive your messages. Utilizing SMS keywords is a common method to gain this specific consent, where individuals text a particular word to opt-in for messages.
Keyword Compliance Checklist
You might have encountered this practice when a company prompts you to text a specific word to their number (e.g., "Text ALERTS to 888-343-3434").
To establish keyword compliance, follow these straightforward steps:
Type | Description |
Compliance Language | Compliance language should appear directly beneath the phone field and not elsewhere on the page.
"I agree to receive recurring automated marketing text messages at the phone number provided. Msg & data rates may apply. Msg frequency varies. Reply HELP for help and STOP to cancel.
Privacy policy: https://mydomain.com/privacypolicy Terms & conditions: https://mydomain.com/terms |
Terms of Service | Provide the FULL URL to your terms of service. |
Privacy Policy | Provide the FULL URL to your privacy policy. |
Sharing Third Party Data?
If you're sharing third party data with other providers, you'll need to update your privacy policy to include the following...
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.