To legally text your contacts, express written consent is required. This can be obtained by providing customers with a checkbox to opt-in to your text messages at the point of sale.
Checkout Page Checklist
The following guidelines apply to all checkout pages collecting subscribers, including Shopify Plus merchants and those using custom checkouts or integrations with Recharge or ChartHook:
All other merchants are currently unable to collect subscribers at checkout. This restriction includes soliciting SMS marketing consent from the primary customer contact field used for account identification and login.
Compliant opt-in language must be visible and located on the same popup, form, or checkout page where a user opts in. It cannot be concealed or placed on a separate page.
Type | Description |
Email Field | The text inside the email field should only ask for an email address, not an email and phone number. |
Text Below the Email Field | The text below the email field should only mention email, not phone or SMS. |
Opt-in Checkboxes | Opt-in checkboxes for both email and phone number should be optional and therefore not pre-checked. |
Compliance Language | Compliance language should appear directly beneath the phone field and not elsewhere on the page.
"I agree to receive recurring automated marketing text messages (e.g. cart reminders) at the phone number provided. Consent is not a condition to purchase. Msg & data rates may apply. Msg frequency varies. Reply HELP for help and STOP to cancel. View our Terms of Service and Privacy Policy." |
Terms of Service | Provide a direct link to your terms of service. |
Privacy Policy | Provide a direct link to your privacy policy. |
Checkout Footer | Your Terms of Service and Privacy Policy should be linked in your checkout page footer |
TCPA-Approved Compliance Language
I agree to receive recurring automated marketing text messages (e.g. cart reminders) at the phone number provided. Consent is not a condition to purchase. Msg & data rates may apply. Msg frequency varies. Reply HELP for help and STOP to cancel. View our Terms of Service and Privacy Policy.
Note: To collect subscribers in compliance with legal regulations, your shop's Terms of Service and Privacy Policy must be accessible within the opt-in language. This can be achieved by hyperlinking the terms directly. If hyperlinking is not possible, the full URLs for both the Terms of Service and Privacy Policy should be included, allowing viewers to search for or access these documents as needed.
For example, "View our Terms of Service (https:/myshop.com/terms-of-service/) and Privacy Policy (https://myshop.com/privacy-policy/).”