SMS Opt-In Guide: Web Forms

Gathering phone numbers through web forms? Adhere to this guide to ensure that your practices align with legal requirements and standards.

AccountManager avatar
Written by AccountManager
Updated over a week ago

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Incorporating a compliant opt-in feature on your website is a common application of web forms. Salesmsg's Web Widget Form serves as an excellent example, illustrating the standards and appearance of a legally compliant Web Form. Web form description requires a link where presented form can be viewed and checked.



Compliance Language

Compliance language should appear directly beneath the CTA (call to action).

"I agree to receive recurring automated marketing text messages at the phone number provided. Consent is not a condition to purchase. Msg & data rates may apply. Msg frequency varies. Reply HELP for help and STOP to cancel. View our Terms of Service and Privacy Policy."


  1. "I agree to receive SMS"

  2. Msg & Data rates may apply

  3. Message frequency - how many messages will I receive (at least immediately)

  4. Reply STOP to end

  5. Link to Terms & Privacy

Terms of Service

Provide a direct link to your terms of service.

Privacy Policy

Provide a direct link to your privacy policy.

πŸ’‘ Pro tip: if your privacy policy references "data sharing", your 10DLC application may be rejected unless your policy specifically outlines SMS opt-in consent and data will not be shared.

Website Footer

Your Terms of Service and Privacy Policy should be linked in your website footer.

Form Layout

All disclosures and agreements to SMS consent must be provided on the same page where the information is collected.

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