Overview
The Salesmsg + Front integration connects your SMS communication with your Front CRM workspace. Text contacts directly from Salesmsg and keep your Front records automatically updated — without switching between apps or manually logging activity.
What You Can Do
Search Front contacts from within Salesmsg to link conversations to the right person instantly
Create new contacts in Front without leaving Salesmsg
Update contact records and have those changes reflected in Front automatically
Two-way contact sync keeps linked contacts accurate across both platforms
Use Front in Workflow Actions to trigger CRM updates based on texting events
How to Connect Front
Log in to your Salesmsg account.
Navigate to Settings → Marketplace.
Find Front and click Connect.
You'll be redirected to Front — sign in with your Front credentials.
Authorize Salesmsg to access your Front workspace.
Once authorized, you'll return to Salesmsg and the integration status will show Connected.
Note: You must have an active Front account and workspace access to complete the connection.
How to Disconnect Front
Go to Settings → Marketplace.
Find the Front integration.
Click Disconnect.
The status will update to Not Connected. Your Front workspace data is not affected.
Syncing Contacts
Once connected, link your Salesmsg contacts to their Front counterparts. Linked contacts sync automatically in both directions — changes in either platform stay in step with each other.
To link a contact:
Open a conversation in Salesmsg.
In the contact panel, search for the person by name or phone number.
Select the matching Front contact to link them.
Using Front in Workflows
You can incorporate Front into Salesmsg Workflows to automate record updates triggered by texting activity. For example, automatically update an Front contact attribute when a customer opts in via text.
Go to Workflows in Salesmsg and add an Front action to your workflow to get started.
Troubleshooting
The integration shows "Not Connected" Go to Settings → Marketplace, find Front, and click Connect to re-authenticate. This is typically needed if your session expired or the connection was reset.
Contacts aren't syncing Only explicitly linked contacts will sync. Open the relevant conversation in Salesmsg and confirm the contact is linked to an Front record.
I can't find an Front contact when searching Make sure the contact exists in your Front workspace and that your account has permission to view and edit that record.
Workflow actions involving Front aren't running Verify the Front integration is Connected in your Marketplace. If not, reconnect and your workflows will resume functioning.
Frequently Asked Questions
Is the sync real time? Yes. Linked contacts are kept in sync automatically as changes happen in either Salesmsg or Front.
Will I lose any data if I disconnect? No. Disconnecting Front only removes the sync link — all Salesmsg contacts and conversation history are preserved.
Can my whole team use the Front integration? Yes. The integration is at the account level, so all team members with Salesmsg access can work with linked Front contacts.
Do I need to redo my workflows after reconnecting? No. Workflow configurations are saved. After reconnecting, any Front workflow actions will pick back up automatically.