Broadcasting

Follow this step by step guide to create and send a broadcast message.

David Stupek avatar
Written by David Stupek
Updated over a week ago

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What is a Broadcast?

A Broadcast is a bulk message that allows you to send the same text to multiple contacts at a time. This is great for promotions, appointments or if you want to send the same text to a group of contacts.

How to Send a Broadcast

  1. In your account, locate your Broadcasts icon on the left side column and select Create Broadcast to get started.

  2. Give your Broadcast a name so you can identify it or refer back to it at a later time.

  3. Next, configure the logic you want to use to target your group of contacts by clicking on filters. You can also target any saved segments created on the Contacts page.

  4. Select which number or inbox you would like your texts to come from.

  5. You can choose to send your message immediately by selecting Send Now or you can also schedule an outgoing message with our Send Later option.

  6. If you choose to send your message later, remember to Activate your message to send it out at the scheduled time.Β 

Sending media

It is also possible to attach images, videos, gifs, documents or audio files to your broadcasts. Click a πŸ“Ž button and you'll see a media library where you can choose, upload or even register your media files.

Applying Tags to your Contacts

You can add tags to your contacts while you're importing your contact list via .CSV file, by using the contact page Bulk Actions, or you can add tags to your contacts individually. Using the filter options to select all contacts with or without a specific tag can be an easy way to group contacts for Broadcast messages.

Filters

This is how you target your specific audience. First Name, Last Name, Phone Number, and Email Address (and much more!) are targetable properties where you can add the following conditions: Equals, Doesn't Equal, Starts With, Ends With, Contains, and Doesn't Contain.

Properties Created and Updates have these conditions: In the last, Is Equal to, Is Between, Is After, Is On or After, and Is Before. Giving the Salesmsg user lots of flexibility to target their ideal audience.

Send a Broadcast to any Saved Segment

You can segregate contacts by saving a segment, this is done by using the filters available on the Contacts page. Once you have a saved Segment, you can use it under the filters field.

Advanced Scheduling

You can now reach out to any number of contacts with our Advanced Scheduling feature! πŸŽ‰ No need to worry about sending a mass text and trying to keep up. Just set it up to fire off your Broadcast to up to 500 recipients a day, and conversation management should be a breeze.

Send based on Contact's time zone.

You can make sure that the contact receives your SMS at the allocated time that you scheduled even if they are in a different timezone. Just make sure to βœ… the box.

Recurring Broadcasts

Recurring Broadcasts are a simple way to keep your audience engaged without the extra work! You can set up messages that will be sent continuously on interval of your choosing. All your Recurring Broadcasts will be nicely grouped in a new tab.

Navigating the Broadcast page

Once you've sent lots of broadcasts there will be more of them on the page to review, clone, and reference. You can filter your Broadcast page to show you only Broadcasts by their status: Draft, Scheduled, In Progress, and Sent.

Broadcasts Report Page

Broadcasts have a report page that provides a wealth of information on the performance of each message. The report page contains data on the number of delivered and undelivered messages, as well as the number of clicks, replies, and revenue generated. This information is available for both regular and recurring broadcasts, making it easy to monitor the success of your communication efforts.

You can access detailed information about the recipients who replied or clicked on the link in your broadcast by simply clicking on the respective replies and clicks.

The Broadcasts Report Page now supports bulk operations on a list of contacts located in the received and replied tabs. The available actions include adding or removing tags, deleting contacts, sending a broadcast, updating the opt-in or opt-out status, and validating phone numbers.

Broadcast Report page also allows you to quickly clone any of your existing Broadcasts. Simply click the 3 dots and chose the "Clone" option. This will create a new Broadcast with the same set of Contacts, sent from the same Inbox and with the same content. Your short URL will be regenerated automatically for convenient tracking.


Frequently Asked Questions

What happens when I schedule a broadcast without enough credits?

If your account does not have enough credits, you will get a prompt to purchase more credits available in bulk.

What are some best practices for bulk messaging?

Can I use a Short Code number to send a broadcast?

We offer two types of Short Codes. A Dedicated Short Code is a 5-6 digit number that you can acquire ahead of your shortcode application. A Shared Short Code is a number provided by Salesmsg that is used for one-way texting (7900). You can send mass messages to up to 1000 tagged contacts per broadcast using a shortcode.Β 

How many characters is one complete text?

Keep in mind that 160 characters complete one full-text message and if you send a broadcast with a larger character count, it will cost an additional message credit.

How do I use tags?

Because the Broadcast feature is designed to pull contacts from your tags list, you'll have to add a unique tag to the contacts you want to include in your bulk message first. From there, you can insert the tag under Β "Send To" and the message will be sent to the contacts with that specific tag.Β 

I've reached my broadcast message limit, what does that mean?

If you selected tagged contacts for your broadcast that go over your plan limit, we can not guarantee it will go to all of your contacts. Your broadcast will be sent out to the maximum amount of contacts based on your subscription. We suggest cloning your broadcast with a unique tag for any additional messages or upgrading to a plan to fit your broadcasting needs.

What timezone are my messages sent and received in?
Your timezone is dictated by the timezone you selected in your Personal settings. If you've never configured this, the default is the timezone that your web browser is set to.


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