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What is Toll-Free Message Verification?

Toll-free message verification is a process where businesses and their use cases are reviewed before sending traffic via toll-free numbers to the US and Canada. This verification process is free of charge and greatly reduces the risk of message filtering on toll-free traffic for all major networks in the US and some in Canada, as long as the business adheres to their stated use case and all applicable rules, such as Twilio's messaging policy.

This verification applies to messaging to mobile users in the US and to the Fido, Rogers, Telus, and Videotron networks in Canada. In other countries, toll-free SMS is treated the same as other international SMS, and businesses should consult the country's SMS guidelines page for compliance considerations.


Toll-free verification is currently required in the US and Canada for optimal delivery.

To avoid traffic being blocked in Canada or subject to increased filtering and daily sending limits in the US, it is important to complete the verification process as soon as possible. This verification process is part of aligning sender visibility with short code and 10DLC messaging channels. If your toll-free numbers have already been verified, no further action is needed.

Okay, what do I need to do?

Submitting your toll-free number verification is easy! We built this process into our application so with 5-7 minutes of your time, you'll be all set to submit the information for approval. Here's how...

How to Verify Your Toll-Free Numbers

If you've registered your local area code numbers for A2P 10DLC or Shaken/Stir then you have already submitted information to register your Salesmsg Business Profile.

Step 1: Register Your Business

Go to Organizations Settings > Compliance and register your business profile. After you have submitted your business profile and it's approved, you can register your toll-free phone numbers.

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Step 2: Create Your Toll-Free Use Case Profile

Name your profile so you can recall it later, and provide an estimate of this numbers message volume and select next.

Step 3: Use Case and Description

Select one of the approved use cases for Toll-free numbers and either use our description or provide your own.

Step 4: Sample Messages

Use one of our sample messages or provide two sample messages of your own. Some use cases may not have sample use case descriptions or sample messages. Now submit by selecting save.

Step 5: Opt-in Method

Select the opt-in methods you plan on using for your toll-free number(s).

Step 6: Select Your Toll-Free Numbers

Select the toll-free phone numbers you'd like to add to this use case, then click save.

After your submission is made, we will send this to the carriers for approval. If t's rejected, you will receive a notification with a chance to edit and re-submit for approval.


Frequently Asked Questions

How long does it take for a verified toll free number to be verified?

At this time, it can take up to 2-3 weeks for approval.

How many toll-free use cases can I create?

You can create as many as you'd like, however if you are using the same use case for a different number, then add the number to that use case. Only create a use case if it's different than one that has already been created.

How many phone toll free numbers can I have per use case?

In most circumstances just one, reach out to our team to explore your options.

How can I check if I have any unverified lines?

Navigate to your Salesmsg settings, then to your numbers page. A column will on this page of numbers will indicate if the line needs to be verified like so:

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Start the verification process by opening the menu and selecting "verify"

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