10 DLC is required for all businesses who want to use text messaging. The process is super easy, and takes just a few minutes.
(Yeah, we get it. Another Form. More information to submit. And a bunch of new regulations and policies.)
Let's break it down for ya real easy like.
What is 10 DLC?
Here's the quick summary: SMS policies have changed. If you want to send your customers SMS, you need to register for a ten-digit number -- 10 DLC for short.
After registering, your new business number receives a "trust score" based on, you guessed it -- an algorithm mashing up a variety of factors.
The entire process will take a few weeks and requires a nominal registration fee -- $50.
We don't get that money. The carriers do.
Why do I have to fill out this form?
So, why this form? Salesmsg is making the process EASY for you. No hoops to jump through. No other websites for you to visit.
Just submit your information and we will start the registration process on your behalf. Easy, quick, and painless.
So, take six minutes, complete the form, and we'll take care of the rest.
You've got this.
How long is this going to take?
Six minutes, give or take. We timed it.
Do I have to do it?
Uh, yeah. If you're going to send SMS to customers, this is the only way.
Are you mad at me?
Nope. We love you.
Will I find the love of my life?
10 Digit Long Code (10DLC) Registration
When you sign up for Salesmsg and register your account you're prompted to select either a toll-free number or a 10 digit long code number (aka a number with a local area code).
Should you select a phone number with a local area code, in due time, you will need to register that phone to let your contacts cellular carrier networks know two things:
1. Who are you?
2. What messages do you intend to send?
Registering on Salesmsg
Verify that you are logged into the Organization Owner Salesmsg account
On the Organization Settings page, locate the "10DLC Profile" section
If you don't have a status listed, select the "Register" button
Filling out & Submitting the registration forms
Let's take a close look at all five steps of this form:
General Information: First off, we'll need some basic information about your business -- name, address, that sort of thing.
Business Information: In this step, we're taking a deeper dive into your business info. No sweat though, we're still keeping it simple.
Business Type - How is your entity structured? This is more of a tax or accounting thing. If your'e unsure, just select LLC.
Business Registration ID Type - Do you have a business license number, tax code, or EIN? If so, that's the number we're looking for. If not, you can snag a DUNS number for free. It takes about sixty seconds. Visit here to complete the process, then come back.
Website URL - You'll need a website to register. If you don't have an official website and are using a Facebook page, then paste that URL here instead.
Social Media Profile - Got a Facebook page, Instagram account, or Twitter? Add the URL here. If you don't have one, go ahead and spin one up real quick.
Business Regions of Operations - Where do you do business? If you have customers all around the world, go ahead and click all the boxes. Otherwise, just select the ones where your customers are primarily located.
Points of Contact: You're almost to the finish line. We need to know who's in charge -- the big cheese, the boss, the leader. You can add up to two people here.
First & Last Name
Business Title - We're just making sure your'e in a position o make important decisions. So, president, founder, executive, manager, or even boss are legit options.
Job Position - Pick CEO if you're unsure of your role. It looks good on a resume.
Campaign Details: We've saved the best for last. This is an important one, but don't stress. The simple question we're asking is, why do you use SMS?
Basic / Unregistered - Absolutely clueless as to what you're going to use SMS for? This is your option. Please note. This is considered "high risk," and will negatively impact your trust score. We advice against using it.
Declared use case - You know what you're going to send -- customer notifications, other programmed workflows, etc. Pick this one if your SMS notifications are strictly for programmatic uses like delivery updates or confirmation codes.
Mixed / Marketing Use Case - This is for everyone else, and that's most people. If you're unsure of what to select, please choose this option. This option includes everything from declared use case above to marketing messages, and everything in between.
Use Case, Use Case Description - Tell us a little bit about why you're sending SMS. 20-50 words should be perfect. For example, here are some common use cases:
Information about the status of a delivery
Any authentication or account verification.
Promotional content such as sales and limited time offers
Public service announcement to raise awareness about a given topic.
We encourage users to check out this Cheat Sheet to understand use cases & campaign types
Sample Message 1 - To prevent filtering, carriers want to know the content of your messages. Write a sample message here!
Example: Hey, your new sneakers from Super Sneak have been loaded on the truck and are out for delivery. Expected arrival: before 9 PM central time.
Example: Flash sale at Super Sneak. Everything is super slashed to 50% off! Place your order in the next 24 hours and use SNEAKSALE discount code.
Terms & Privacy: Just a simple checkbox and you're finished. Pour yourself a drink, put up your feet and think about how cool. you are.
Oookay, so…what’s next? Thumb twiddling? Six week vacation in Barbados?
Here’s the status: we have your information. That’s all we need. Now, we’ve just got to sit tight and wait for the carriers to receive, process, and move your information through their systems. Check back here in every few days to see if there’s any movement. And if you have any questions, just let us know! Text, call, message, or send smoke signals.
(Maybe not smoke signals. Pollution and forest fires and that kind of thing.)
Once Twilio and your Contacts' Carrier Networks review your information you will be provided a Trust Score you can reference on your Organization Settings. Your trust score is an indicator of how many messages you can send without worrying about Carrier Filtering.
Frequently Asked Questions
Are there any fees associated with Registering?
There are, but at this time we can not collect them.
Do I have to register?
If you're going to use an application/website with a local area code phone number to send SMS messages you will be required to register.
Need Help? ✋🏻
Contact us on live chat or send an email to us at [email protected].