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Mass Messaging Best Practices & Guidelines
Mass Messaging Best Practices & Guidelines

Learn more about the best practices for sending Broadcasts

David Stupek avatar
Written by David Stupek
Updated over a week ago

Broadcast messages sent over your Salesmsg phone number are subject to carrier filtering. It's important for most use cases to gain opt-in consent from contacts before messaging, introduce yourself and the organization when messaging contacts for the first time, and provide instructions for how to opt-out "Text STOP to opt-out".

More about SMS messaging

We recommend following the guidelines mentioned in Messaging Principals and Basic Practices.

What one can do today

  1. Salesmsg encourages customers to review proposed use cases with qualified legal counsel to ensure they comply with all applicable laws. The following are some general best practices:

    1. Get opt-in consent from each end user before sending any communication to them, particularly for marketing or other non-essential communications.

    2. Only communicate during an end user's daytime hours unless it is urgent.

    3. Do not contact end-users on do-not-call or do-not-disturb registries.

    4. Be prepared to claim a use case from this list in regards to what purpose your business uses SMS: SMS USE CASES

Short and Sweet

A standard SMS is 160 characters or less. Messages over 160 characters will be sent but will cost more than one credit to send. In short, the longer the message, the more expensive to deliver.

Fortunately, we have a link shortener tool within Salesmsg to condense links and save characters! We strongly discourage the use of external link shortener tools such as as they have been commonly used by spammers and will result in your messages being undelivered. It's a win-win. Using Salesmsg's link shortener tool will make your messages more concise and improve the likelihood of reaching your customers.

Broadcast Performance Guidelines

Utilizing features such as internal merge fields, integration merge fields, and HubSpot lists allows you to create a personalized message for every contact in the broadcast. However, it's important to consider the trade-off between personalization and performance. If performance is important to you, consider sending a simpler version of your broadcast without customization or using one of the features at a time.

If in doubt, feel free to contact our Customer Support team to discuss mass messaging performance guidelines.

Frequently Asked Questions

What can I do if I know my messages are being filtered?

Be prepared to claim a use case for what purpose your company is using SMS.

How do I know if my messages are being filtered?

Salesmsg will include an error code in the 'Failed Reason' column on the 'Broadcast Analytics' page to denote exactly why that message did not reach its destination. If you're curious about how you can improve your deliverability, reach out to the Salesmsg support team and we can help.

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