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What Is It?

Every SMS character counts - long URLs can eat up precious space and sometimes trigger carrier filters. That’s where Salesmsg’s built-in URL Shortener comes in: it trims down your links, making messages more concise and more likely to get delivered.

Additionally, shortened URLs generated by Salesmsg are designed to work seamlessly across all phone devices, ensuring universal functionality.

How to Use It

You’ll see this tool handy everywhere in Salesmsg: in canned messages, broadcasts, triggers, keywords - and even in marketing workflows like HubSpot or ActiveCampaign. For broadcasts, Salesmsg may add tracking symbols to help monitor clicks.

Broadcast messages include native tracking of link clicks, which provides valuable metrics for engagement assessment.

Shortened links support merge fields (Salesmsg or HubSpot contact data), so each contact's link can carry personalized data.

Automatic shortening in Broadcasts

In a Broadcast message, a URL that starts with https://, http://, or www. is shortened automatically when you type, paste, or edit it. No setting or checkbox is involved.
While a link is shortening, a loading indicator appears in the composer toolbar. When it finishes, the message body, phone preview, and character counter show the short link, and a toast reads "URL shortened. Clicks are tracked on the analytics page."
Each different URL gets its own short link and is tracked separately. If you use the same URL twice, both instances share one short link.
Salesmsg short links are not changed. Email addresses and text without a protocol, such as example.com, are not shortened.
To keep the full URL, hover over a short link and select Use full URL. Select Undo in the toast to restore the short link. A reverted URL stays as is unless you edit it. Hover over it and select Shorten URL to shorten it again, or Edit to change it.
If shortening fails, the original URL stays in the message and you can still send. A Broadcast is sent with its URLs exactly as they appear when you send it.
Opening an existing Broadcast or duplicating one does not change its URLs. If the message has any unshortened URLs, a banner reads "Some URLs aren't shortened. Clicks on them aren't tracked, and they can cost more credits." Select Shorten URLs on the banner to shorten them all.

Link Tracking in 1-to-1 and CRM Automated Messages

Broadcast links are shortened automatically, so they are tracked by default. Unlike broadcast messages, links sent in 1-to-1 messages or as part of CRM automations are not tracked by Salesmsg. Consequently, no click metrics are made available for these cases, which may influence how such links are utilized in strategic messaging.

Go to the Conversations page in Salesmsg (visit app.salesmessage.com).
Paste your long URL directly into the message box.
Click the link shortening icon

- voilà! Your URL is now compact and ready to

Use It Again and Again

If you reuse a short link often, save it in a Canned message or copy it into your automation workflows for quick future access. This simple trick keeps your messaging streamlined and consistent.

Frequently Asked Questions

Does the short link ever expire?

No, the Salesmsg short links stay live indefinitely.

Can I hyperlink a single word like "here"?

Unfortunately, SMS/MMS doesn’t support that — the full URL must be visible.

Why didn’t my URL shorten?

In Broadcasts, a link is shortened automatically only if it starts with https://, http://, or www. If you reverted a link with Use full URL, it stays unshortened until you edit it or select Shorten URL.

Additionally, if your links are in CRM automation or 1-to-1 messaging, note that these types of messages do not support native tracking like broadcast messages.

Some common mistakes are leaving your URL with an "/" at the end. (i.e "https://salesmessage.com/" vs "https://salesmessage.com"). Not inducing the "https://".

URL Shortener